- Narrative & Messaging Insights
Narrative intelligence that reveals how brand stories actually appear across the entire market
Narrative & Messaging Insights analyze ads and influencer content to surface brand, competitor, and category-level narratives—helping teams understand what messages are being communicated, how they differ, and where clarity or confusion emerges.
See how your brand is truly described across ads, creators, channels, and campaigns
Brand-level Narrative Insights reveal how your brand’s claims, language, and tone appear across executions—highlighting consistency, drift, and gaps between intended positioning and what the market consistently hears.
- Primary Brand Claims
Identify the most common claims associated with your brand across creatives and platforms, revealing whether core positioning is reinforced consistently or gradually losing clarity over time.
- Message Consistency Check
Evaluate how consistently your messaging appears across formats, campaigns, and creators, exposing variations that may confuse audiences or dilute long-term brand perception.
- Tone Alignment Gaps
Detect differences between intended brand tone and real market expression, helping teams correct misalignment before it affects trust, recall, and campaign effectiveness.
Brand messaging fragments when execution spreads across teams, agencies, and creators
As campaigns scale across formats and partners, small variations in language accumulate—making it difficult to maintain one clear, consistent brand story across all touchpoints.
Team Interpretation
Different teams interpret positioning in slightly different ways.
Creator Language
Creators modify brand language during content execution.
Format
Claims subtly change across platforms and executions.
Unified Visibility
No single place to review all messaging.
Compare how competitors describe themselves and where their narratives increasingly begin to overlap
Competitor Narrative Insights reveal how brands position themselves, which claims repeat across competitors, and where messaging starts to blur—helping teams identify sameness risks and uncover meaningful opportunities for differentiation.
- Common Market Claims
Surface the dominant claims competitors repeat most frequently, showing where category narratives are becoming crowded and increasingly difficult for brands to own uniquely.
- Overlapping Story Themes
Expose where competitor stories and language structures begin to converge, making differentiation harder and increasing the risk of becoming indistinguishable in buyer perception.
- Differentiation Blind Spots
Highlight strategic gaps competitors leave unaddressed, enabling teams to develop clearer positioning and capture narrative territory before the market becomes saturated.
Understand dominant category stories and how brand messages fit within them
Category Narrative Insights reveal dominant themes, overused claims, and emerging narratives—helping teams position brand messaging inside real market context.
Dominant Themes
Primary stories shaping buyer perception in category.
Overused Claims
Repeated messages losing attention and effectiveness.
Emerging Narratives
New themes gaining traction across competitors.
Messaging Spaces
Unoccupied narrative areas for brand differentiation.
Narratives are evaluated using performance data, not only frequency, reach, or raw visibility
Narrative & Messaging Insights connect brand, competitor, and category narratives with performance outcomes—helping teams understand which stories truly drive engagement and results, and which remain visible but operationally ineffective.
- High Visibility Signals
Reveal narratives receiving significant exposure without delivering meaningful engagement or conversions, helping teams avoid scaling stories that look strong but underperform commercially.
- Performance-Driven Messaging
Connect narrative choices directly to campaign results, ensuring teams prioritize stories that consistently influence buyer behavior and measurable business outcomes.
- Declining Claim Effectiveness
Detect overused claims losing impact across the market, enabling teams to refresh positioning before performance erosion affects revenue and competitive advantage.
