Understand why your creatives work, fail, or fatigue — not just how they perform
CPE decodes advertising beyond surface metrics by analyzing creative structure, messaging, and storytelling patterns so your team knows what truly drives performance across Meta, YouTube, and video platforms.
CPE breaks every ad into clear, measurable parts so your team understands exactly what drives performance — across Meta, YouTube, and video campaigns.
Creative Anatomy Breakdown
See how hooks, visuals, scenes, messaging, and pacing impact results.
Performance Linkage
Understand which creative elements directly improve CTR, watch time, and conversions.
Cross-Platform Consistency
Compare how the same creative performs on different platforms.
Clear Optimization Direction
Know exactly what to keep, improve, or remove in your next creative.
Turn your best ads into repeatable winning formulas
CPE analyzes your top-performing ads and competitor winners to surface patterns you can reuse — not just admire.
High-Performance Pattern Detection
Identify the creative structures that consistently drive results.
Messaging & Claim Intelligence
Learn which promises, words, and tones convert best.
Narrative Mapping
Understand which stories dominate your market, and which are emerging.
Creative Playbooks
Convert insights into ready-to-use creative guidelines.
Creative intelligence built on millions of real ads
CPE continuously analyzes massive volumes of real advertising data across brands, categories, and platforms — turning it into practical creative intelligence.
Massive Creative Dataset
Millions of ads across industries and regions.
Historical & Real-Time Analysis
Understand which creative elements directly improve CTR, watch time, and conversions.
Competitive Benchmarks
Compare your creative strength with your competitors.
Category-Level Intelligence
See how creative trends evolve across your market.
Know when your ads stop working — before your budget suffers
CPE detects creative fatigue early so your team can refresh ads at the right time and avoid wasted spend.
Fatigue Detection
Identify when audiences stop responding to a creative.
Narrative Saturation Alerts
Know when your story has been overused.
Refresh Timing Guidance
Rotate creatives before performance drops.
Scale / Fix / Pause Decisions
Clear actions for every creative direction.
Build better ads. With confidence.
See how CPE helps your team create, test, and scale winning creatives across every campaign.