- Competitor intelligence
Competitor intelligence that reveals how brands position, execute, and compete in real markets
Competitor Intelligence analyzes live ads, influencer content, offers, and messaging across brands—helping teams understand competitor strategies, execution patterns, and positioning moves based on what is actually running, not assumptions or selective observation.
Competitor analysis fails when teams rely on snapshots instead of continuous market tracking
Most teams check competitors occasionally and focus on visible campaigns—missing constant changes in messaging, creatives, offers, and positioning that shape real competitive advantage over time.
- Visible Campaign Focus
Teams often track only visible competitor campaigns, missing broader competitive activity that unfolds continuously across channels and markets.
- Unnoticed Creative Shifts
Competitors frequently update creative messaging and formats, but these changes often go unnoticed until performance impact becomes significant.
- Missed Offer Moves
Pricing adjustments and promotional shifts by competitors are commonly overlooked, reducing awareness of evolving competitive pressures and opportunities.
- Delayed Competitive Signals
Strategic changes from competitors are often detected too late, forcing teams into reactive decisions instead of proactive market leadership.
See how competitors position themselves and communicate value across all major campaigns
Competitor Intelligence breaks down how brands describe value, benefits, and differentiation—revealing common claims, overlapping messages, and where positioning converges or begins losing clarity across the competitive landscape.
Primary Competitor Claims
Most common claims competitors repeat across campaigns.
Overlapping Value Propositions
Shared value messages reducing meaningful competitive distinction.
Messaging Differentiation Gaps
Areas where competitor messaging fails to stand apart.
Positioning Consistency Issues
Inconsistent positioning across channels and brand executions.
Understand how competitors turn ideas into real campaigns across creatives, formats, and channels
Competitor Intelligence shows how brands move from positioning to execution by tracking creatives, influencers, media choices, and execution intensity—revealing where competitors invest heavily and where performance inefficiencies exist.
- Preferred Creative Formats
Analyze which creative formats competitors prioritize most, revealing where attention, resources, and strategic emphasis are being consistently allocated.
- Influencer Usage Patterns
Understand how competitors leverage influencers to amplify campaigns, increase credibility, and extend brand reach across relevant audience segments.
- Channel Execution Focus
Identify which channels receive the highest competitive investment, clarifying where competitors believe the strongest growth opportunities currently exist.
- Execution Intensity Differences
Compare campaign volume and execution pressure across competitors, highlighting where some brands accelerate aggressively while others underinvest strategically.
Track competitor offers, pricing moves, and tactical shifts across the entire competitive category
Competitor Intelligence tracks discounts, bundles, pricing cues, and promotions—helping teams understand competitive aggressiveness, tactical change frequency, and where market reactions reveal pressure or emerging opportunities.
Frequent Discount Activity
Regular discounting cycles across multiple competing brands.
Aggressive Pricing Signals
Price movements signaling intensifying competitive pressure.
Short-Term Promotional Spikes
Sudden promotion bursts during competitive campaign periods.
Reactive Competitive Behavior
Competitors responding quickly to market and rivals.
Evaluate competitor strategies using performance data, not just visible activity
Competitor Intelligence connects competitor creatives, offers, and messaging with performance—helping teams see which competitive moves truly work and which simply appear active.
- High-Visibility Moves
Some competitor actions generate attention without producing meaningful performance results, misleading teams about the true effectiveness of those strategies.
- Scalable Competitor Tactics
Certain competitor tactics demonstrate reliable performance at scale, enabling consistent growth and stronger long-term competitive positioning advantages.
- Inefficient Competitive Spending
Expose where competitors invest heavily with limited return, revealing strategic weaknesses and potential areas for competitive advantage.
- Performance-Backed Insights
Ground competitive decisions in proven performance evidence, empowering teams to prioritize actions that consistently drive measurable business results.
