Understand why your creatives work, fail, or fatigue — not just how they perform

CPE decodes advertising beyond surface metrics by analyzing creative structure, messaging, and storytelling patterns so your team knows what truly drives performance across Meta, YouTube, and video platforms.

Advanced Creative Pattern Diagnostics
Explaining why certain creative structures outperform others consistently.
Deep Creative Forensics: visual, textual and narrative drivers
Pattern Impact vs. Baseline Positive Negative Face in frame +18% Product demo +12% Heavy text overlay -9% Impact vs. Baseline (%)
Explainability
Why “Face in Frame” Works
Creatives featuring a human face capture attention faster and build emotional connection, leading to 18% lift.
Why “Heavy Text” Fails
Excessive overlays obscure the product and create cognitive friction, resulting in a 9% drop.
Recommendation
• Scale Face in Frame
• Reduce heavy text

See what actually makes your ads work

CPE breaks every ad into clear, measurable parts so your team understands exactly what drives performance — across Meta, YouTube, and video campaigns.

See how hooks, visuals, scenes, messaging, and pacing impact results.

Understand which creative elements directly improve CTR, watch time, and conversions.

Compare how the same creative performs on different platforms.

Know exactly what to keep, improve, or remove in your next creative.

Turn your best ads into repeatable winning formulas

CPE analyzes your top-performing ads and competitor winners to surface patterns you can reuse — not just admire.

High-Performance Pattern Detection

Identify the creative structures that consistently drive results.

Messaging & Claim Intelligence

Learn which promises, words, and tones convert best.

Narrative Mapping

Understand which stories dominate your market, and which are emerging.

Creative Playbooks

Convert insights into ready-to-use creative guidelines.

Creative intelligence built on millions of real ads

CPE continuously analyzes massive volumes of real advertising data across brands, categories, and platforms — turning it into practical creative intelligence.

Millions of ads across industries and regions.

Understand which creative elements directly improve CTR, watch time, and conversions.

Compare your creative strength with your competitors.

See how creative trends evolve across your market.

Know when your ads stop working — before your budget suffers

CPE detects creative fatigue early so your team can refresh ads at the right time and avoid wasted spend.

Fatigue Detection

Identify when audiences stop responding to a creative.

Narrative Saturation Alerts

Know when your story has been overused.

Refresh Timing Guidance

Rotate creatives before performance drops.

Scale / Fix / Pause Decisions

Clear actions for every creative direction.

Build better ads. With confidence.

See how CPE helps your team create, test, and scale winning creatives across every campaign.